Privacy Policy
1. General Information
The protection of your personal data is important to us. This Privacy Policy explains how we collect, use and process personal data when you visit our website or contact us.
Personal data means any information relating to an identified or identifiable natural person, such as name, email address, IP address or usage data.
We process personal data only in accordance with the applicable data protection laws, in particular the General Data Protection Regulation (GDPR) and the German Telecommunications Digital Services Data Protection Act (TDDDG), where applicable.
2. Controller
The controller responsible for data processing on this website is:
SÉLI Agency
Selina Ruhland
Caldicotstraße 26
68753 Waghäusel
Germany
Email: selina@seli-agency.de
Website: www.seli-agency.de
3. Collection of Data When Visiting This Website
When you visit this website, technical data may automatically be collected by our hosting provider or website system. This may include:
IP address
Date and time of access
Browser type and version
Operating system
Referrer URL
Pages accessed
Device information
This data is processed to ensure the secure and stable operation of the website, to display the website correctly and to prevent misuse or technical issues.
The legal basis for this processing is our legitimate interest pursuant to Art. 6(1)(f) GDPR.
4. Hosting
This website is hosted by:
IONOS SE
Elgendorfer Str. 57
56410 Montabaur
Germany
IONOS may process technical access data on our behalf in order to provide and secure the website. Processing is carried out for the purpose of hosting, technical operation, security and maintenance of the website.
The legal basis is Art. 6(1)(f) GDPR. Where processing is carried out on our behalf, it is based on a data processing agreement pursuant to Art. 28 GDPR.
5. IONOS WebAnalytics
This website may use IONOS WebAnalytics, a web analysis service provided by IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany.
IONOS WebAnalytics is used to statistically analyse visitor behaviour and to improve the functionality, content and performance of this website.
The following data may be processed:
Referrer URL
Accessed pages or files
Browser type and version
Operating system
Device type
Time of access
Anonymised IP address
According to IONOS, the data collected through IONOS WebAnalytics is anonymised and cannot be used to directly identify individual visitors. IONOS WebAnalytics does not use cookies.
The legal basis for this processing is our legitimate interest in the statistical analysis and optimisation of our website pursuant to Art. 6(1)(f) GDPR.
6. Contact by Email or Contact Form
If you contact us by email or via a contact form, we process the personal data you provide, such as your name, email address, message content and any other information you choose to share.
This data is processed for the purpose of responding to your enquiry, communicating with you and, where applicable, preparing or performing a contractual relationship.
The legal basis is Art. 6(1)(b) GDPR if your enquiry relates to a contract or pre-contractual measures. In all other cases, the legal basis is our legitimate interest in responding to enquiries pursuant to Art. 6(1)(f) GDPR.
Your data will not be passed on to third parties without your consent unless this is necessary to process your request or required by law.
7. Analytics, Tracking and Third-Party Tools
We may use analytics, tracking, marketing, communication or scheduling tools on this website in order to improve our online presence, analyse website usage, communicate with interested users, manage customer relationships or provide additional website functions.
Such tools may include, for example, web analytics services, tracking technologies, CRM systems, newsletter tools, contact forms, scheduling tools or integrations with third-party platforms.
Depending on the tool used, personal data such as IP addresses, browser and device information, usage data, referrer URLs, pages visited, time of access, interaction data, contact details or communication data may be processed.
Where legally required, we will only use such tools after obtaining your prior consent, for example via a cookie or consent banner. You may withdraw your consent at any time with effect for the future.
Where processing is technically necessary or serves the security, functionality or optimisation of this website, processing may be based on our legitimate interest pursuant to Art. 6(1)(f) GDPR. Where processing is necessary for communication, appointment scheduling or pre-contractual measures, the legal basis may be Art. 6(1)(b) GDPR.
If specific third-party tools are actively used on this website, further information about the respective provider, purpose, type of data processed, legal basis and possible data transfers will be provided in this Privacy Policy.
8. External Links
This website may contain links to external websites and online profiles operated by third parties, including LinkedIn and Instagram. If you click on an external link, you will be redirected to the respective third-party website.
We have no influence over the content, availability or data processing practices of these external websites. The respective provider or operator is responsible for the content and data processing of linked pages.
If we become aware of any legal violations, we will remove such links without undue delay.
9. Social Media Profiles
We maintain online profiles on social media platforms, including Instagram and LinkedIn, in order to present our services, communicate with interested users and provide information about our work.
If you visit or interact with our social media profiles, the respective platform provider may process personal data. This may include profile information, interaction data, messages, comments, likes or usage behaviour.
The processing of data by the respective platform provider is governed by the privacy policies of the relevant provider. We only process the data that you actively provide to us or that is made available to us by the platform.
The legal basis for our processing is our legitimate interest in communication, marketing and presenting our services pursuant to Art. 6(1)(f) GDPR.
10. Use of AI Tools and AI-Generated Content
We may use artificial intelligence tools to support the creation, editing or optimisation of website content, visual concepts, texts, images, graphics, translations or marketing materials.
AI-generated or AI-assisted content is reviewed by us before publication. We do not knowingly publish AI-generated content in a way that is intended to mislead users into believing that it is authentic human-made content where this would be legally relevant.
Where AI-generated or AI-manipulated content requires labelling under applicable law, especially in the case of deepfakes or synthetic media that could be mistaken for real persons, events or statements, we will provide the required notice.
The use of AI tools does not replace human review, editorial responsibility or individual assessment of content.
We may also use AI-based tools to support internal workflows, idea development, text optimisation, translation, design concepts or marketing strategy. Where personal data is processed in this context, we ensure that such processing is carried out in accordance with applicable data protection laws.
We do not intentionally enter confidential client information, sensitive personal data or unnecessary personal data into AI tools unless this is required for the agreed service and legally permissible.
11. Cookies and Similar Technologies
This website may use cookies or similar technologies. Cookies are small text files that are stored on your device and may help to provide certain website functions, analyse website usage or improve user experience.
Technically necessary cookies may be used to ensure the proper operation and security of the website.
Non-essential cookies, such as analytics, marketing or tracking cookies, are only used with your prior consent where legally required. You may withdraw your consent at any time with effect for the future.
The legal basis for technically necessary cookies is our legitimate interest pursuant to Art. 6(1)(f) GDPR and, where applicable, § 25(2) TDDDG. The legal basis for non-essential cookies is your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG.
12. Data Retention
We store personal data only for as long as necessary for the purposes for which it was collected, unless statutory retention periods apply.
Contact enquiries are generally stored for as long as necessary to process the enquiry and any follow-up communication. If a contractual relationship results from the enquiry, the data may be stored for the duration of the contractual relationship and in accordance with statutory retention obligations.
13. Disclosure of Data
We do not sell your personal data.
Personal data may be disclosed to service providers where this is necessary for website hosting, communication, technical support, analytics, legal compliance or the performance of our services.
Where service providers process personal data on our behalf, we ensure that appropriate data processing agreements are in place where required by law.
14. Your Rights
As a data subject, you have the following rights under the GDPR:
Right of access
Right to rectification
Right to erasure
Right to restriction of processing
Right to data portability
Right to object to processing
Right to withdraw consent at any time with effect for the future
Right to lodge a complaint with a supervisory authority
To exercise your rights, you may contact us at:
selina@seli-agency.de
15. Right to Object
If we process your personal data on the basis of legitimate interests pursuant to Art. 6(1)(f) GDPR, you have the right to object to this processing at any time on grounds relating to your particular situation.
If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.
16. Data Security
We take appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, disclosure, alteration or destruction.
Please note that data transmission over the internet may have security vulnerabilities. Complete protection against access by third parties cannot be guaranteed.
17. Changes to This Privacy Policy
We reserve the right to amend this Privacy Policy where necessary, for example due to changes in legal requirements, technical developments or changes to our services.
The current version of this Privacy Policy is available on this website.